It is influenced by online e-commerce’s effective display. While online virtual store products are presented through art photos, they usually display a professionally visual effect. However, the real on-site store lighting is worse than the former and has rather bad visual effects. Thus the overall light environment makes the offline business tougher.
With the increasingly fierce competition in the business, the field of Store Lighting has become more and more subdivided. The clothing store lighting is distinguished as follows: men's clothing lighting, women's clothing lighting, business outfit lighting, and wedding gown lighting; furniture lighting is distinguished as European furniture lighting, mahogany furniture lighting, etc.; While restaurant lighting such as: Chinese restaurant lighting, Western restaurant lighting, nightclub KTV lighting and so on. The atmosphere and experience created by different lighting are particularly difficult. The customer volume of different lighting design business sites in the same location is varied and the business performance is ranged. Therefore, the importance of professional design & lighting is more and more emphasized in the shop decoration.