First, LED lamp enterprises generally have the psychology of seeking quick success and instant benefits.
The boss made the decision, started the e-commerce, began to form a team with great fanfare, and prepared the inventory of led lamps, hoping to earn a lot of money in a short time. In fact, this is a typical mentality of quick success.
Traditional enterprises entering online, a completely strange environment, coupled with the fierce market competition, requires a long learning cycle.
If the boss excessively pursues sales volume and market share, it is likely to kill the goose that lays the golden eggs and kill an excellent e-commerce brand.
The correct approach should be step by step and focus on the future. Through the e-commerce channel, brands can be quickly recognized and accepted by consumers, which can bring huge added value to products. This kind of publicity effect is huge.
Second, it is because the bosses of LED lamps and lanterns do not have enough understanding of e-commerce.
Their past ideas of developing LED light
products and selling products can't be played on the Internet. What is the reason? Traditional enterprises lack Internet thinking.
Internet thinking is a very popular word recently. My understanding of it is very simple, namely interactive and emotional marketing and story marketing.
The products you sell on the Internet are no longer stiff products, but vivid stories and sincere emotions. You should really establish emotional resonance with consumers. Third, the lack of overall thinking.
When it comes to e-commerce, many led companies understand Tmall or Jingdong, or WeChat. In fact, this is extremely one-sided thinking.
E-commerce is a systematic process and a network-wide marketing. What is network-wide marketing?
It is directly connected to computers, mobile phones and offline, integrates traditional Internet, mobile phone internet and terminal physical stores, and can realize data sharing in different platforms.
It integrates a series of e-commerce contents such as led lamp product planning, product development, website construction, online store operation, brand promotion and product distribution.
This kind of compound marketing mode will give traditional enterprises more imagination and accelerate the e-commerce process of traditional enterprises.
This is an global standard which acts as a form of promise that Zhongshan Leimove Lighting and Electrical Co.,Ltd. manufatures according to the finest quality standards.
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