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In fact, the light is the beauty camera for store display!

In fact, the light is the beauty camera for store display!

2019-06-10

Women who love beauty always love to take out the beauty camera from time to time to take a selfie. The elite enthusiasts will definitely find such a fact, that is, the importance of light! Find the light here, adjust the light over there, all in all, you must find a light suitable for selfie!


Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove

Some people say that the display is to "make up" the goods in the store, so that they can be displayed in front of everyone delicately. Under this, the light is the beauty camera!


Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-1

A good store lighting design is not just related to a simple lighting product; it is aimed at showing the goods at their best, and igniting the purchase needs of customers. Here are a few cases to make this point clear.


1. MUJI: create a scene atmosphere through lights

The use of lighting at MUJI is just right. In general, MUJI lighting is bright and stylish.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-2

The bright spotlights are concentrated on the goods for sale, so that the customer's attention is focused on the goods, and the texture of the goods is also highlighted.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-3

In the household supplies area, the lighting is mainly warm to highlight the warmth of the home and to give it a kind of geniality. When a bunch of warm lighting shines on the soft white coverlet, you will really have the urge to lie down.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-4

In every small corner of the store, MUJI makes full use of the light. The lighting is integrated into the scene which is warm and familiar to customers. This gives people the feeling of home, and the taste of life is immediately coming.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-5

2. UNIQLO: pass brand value through lights

The shopping environment of UNIQLO is neat and bright, and the goods are arranged neatly and in a proper manner. Colorful clothes are arranged neatly in white lines. Here design is gone and all you see is clothes.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-6

UNIQLO's window is usually background by a large pop painting and is lighted by ordinary light. The overall lighting is clean and bright, creating a relaxed and open atmosphere. This is in line with its brand feature (in a popular style).

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-7

Here is a small detail. In addition to paying attention to the placement of the mirror, the UNIQLO fitting room also skillfully arranges the lights in combination with the features of the yellow race.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-8

The yellow face is not deep in outline, making it not suitable for the lighting mode of the top light, At UNIQLO, the light is oblique from the front or behind, and this lighting also has the function of beautifying the skin texture.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-9

3. NIKE: show creativity through lights

Do you think that it is you that choose to see which part of the store? No. People all have phototaxis, and the store is using the lights to pull you and let you see a certain part of what he/she wants to show most.

For example, NIKE's window is always so amazing. It is the lights that arouse your attention and pull you in the store. This is the magic power.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-10

The scenarized lighting construction in the store also has a sense of substitution. The creative display details greatly increase the time for customers to stay in the store, and at the same time, showcase the selling points of the product vividly and completely.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-11

The light not only lights up the place, but also becomes a decoration that brings effect of shock, beauty, or fashion.


Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-12
Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-13

Lighting, the beauty camera in the store display, is the key to attracting customers in the display design. The use of goods, props, lighting, etc., will together constitute a vivid scene, which has a strong appeal to customers.

Leimove-In Fact, The Light Is The Beauty Camera For Store Display, Zhongshan Leimove-14

Through the display design, the lights will highlight the unique atmosphere of the store and will create a pleasant shopping environment!

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