Women who love beauty always love to take out the beauty camera from time to time to take a selfie. The elite enthusiasts will definitely find such a fact, that is, the importance of light! Find the light here, adjust the light over there, all in all, you must find a light suitable for selfie!
Some people say that the display is to "make up" the goods in the store, so that they can be displayed in front of everyone delicately. Under this, the light is the beauty camera!
A good store lighting design is not just related to a simple lighting product; it is aimed at showing the goods at their best, and igniting the purchase needs of customers. Here are a few cases to make this point clear.
1. MUJI: create a scene atmosphere through lights
The use of lighting at MUJI is just right. In general, MUJI lighting is bright and stylish.
The bright spotlights are concentrated on the goods for sale, so that the customer's attention is focused on the goods, and the texture of the goods is also highlighted.
In the household supplies area, the lighting is mainly warm to highlight the warmth of the home and to give it a kind of geniality. When a bunch of warm lighting shines on the soft white coverlet, you will really have the urge to lie down.
In every small corner of the store, MUJI makes full use of the light. The lighting is integrated into the scene which is warm and familiar to customers. This gives people the feeling of home, and the taste of life is immediately coming.
2. UNIQLO: pass brand value through lights
The shopping environment of UNIQLO is neat and bright, and the goods are arranged neatly and in a proper manner. Colorful clothes are arranged neatly in white lines. Here design is gone and all you see is clothes.
UNIQLO's window is usually background by a large pop painting and is lighted by ordinary light. The overall lighting is clean and bright, creating a relaxed and open atmosphere. This is in line with its brand feature (in a popular style).
Here is a small detail. In addition to paying attention to the placement of the mirror, the UNIQLO fitting room also skillfully arranges the lights in combination with the features of the yellow race.
The yellow face is not deep in outline, making it not suitable for the lighting mode of the top light, At UNIQLO, the light is oblique from the front or behind, and this lighting also has the function of beautifying the skin texture.
3. NIKE: show creativity through lights
Do you think that it is you that choose to see which part of the store? No. People all have phototaxis, and the store is using the lights to pull you and let you see a certain part of what he/she wants to show most.
For example, NIKE's window is always so amazing. It is the lights that arouse your attention and pull you in the store. This is the magic power.
The scenarized lighting construction in the store also has a sense of substitution. The creative display details greatly increase the time for customers to stay in the store, and at the same time, showcase the selling points of the product vividly and completely.
The light not only lights up the place, but also becomes a decoration that brings effect of shock, beauty, or fashion.
Lighting, the beauty camera in the store display, is the key to attracting customers in the display design. The use of goods, props, lighting, etc., will together constitute a vivid scene, which has a strong appeal to customers.
Through the display design, the lights will highlight the unique atmosphere of the store and will create a pleasant shopping environment!
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