As consumers in a modern society, we are constantly surrounded by announcements, signs and billboards. Ads come in such a variety of shapes and forms, sizes and colors. So why should your business invest in one type of advertisement versus another? LED displays bring many benefits to companies worldwide. Here are just a few of them:
Attention Grabbing Presentation
An LED display snatches your attention and never lets go. LED technology is manufactured to concentrate its light on a specific location, targeting pedestrians or motorists passing by. This allows you to focus on a certain type of clientele, which gives you more bang for your buck.
LEDs exhibit moving messages and images, with technology designed to catch the eye. An LED display brings the viewer into its content. In other words, while a static sign merely exists, an LED display thrives.
Flexible and Easy to Use
In today's market, most businesses need to change its marketing regularly. With an LED display, it is quick and simple to update your ad campaign. Whether you are offering a special deal or promoting a certain product, your LED product-led business can easily adapt.
The origin of every advertisement goes as follows:
Come up with marketing idea
Manufacture the sign
With a static sign though, if you want to do anything from slightly tweaking the wording to completely revamping your whole campaign strategy, you have to start completely over. With billboards, TV commercial or newspaper ads, the message is unchangeable until a time specified in the contract.
With an LED screen, you alter it whenever you want - it can be constantly fine-tuned according to what you need to display now. You own an outerwear company and the forecast turns to rain? You manage a gas station and the price of oil goes down? Change the sign!
An LED display is easily programmable to meet your messaging needs. All you do is launch a simple Windows-based software that creates your custom design at any time, day or night. One LED display means endless possibilities. Your LED screen can be used for multiple advertising campaigns, or just your best one.
LED technology is specially engineered for efficiency. Most light bulbs operate at a mere 20% energy efficiency rating. This means that only 20% is used for actual lighting, while the other 80% is lost to heat and other outputs.
In contrast, LED bulbs range from 80-90% efficiency. In other words, if you spend $100 on lighting, $80-90 will go towards lighting the display, whereas only $20 would operate a conventional sign.
Plus, LED displays show a long life expectancy. They last a long time - up to 50,000 hours of constant use - when compared to only 2,000 for incandescent or 10,000 hours for fluorescent bulbs. They are designed to be durable - with resistance to tremors, shakes and collisions, they succeed outdoors in all sorts of extreme and inclement conditions.
Plus, LED durability and flexibility ensures that your advertising can fit any budget. With only one display needed for years, it saves expenditures over the entire lifetime of a business.
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